BRAND IDENTITY, PACKAGING, CUSTOM LETTERING, APPAREL DESIGN, ILLUSTRATION, LOGO ANIMATION, NAMING, COPY
A beer made for crackin'. Coal Cracker is a brewery based in Pennsylvania's coal region providing a smooth and tasteful lager. Crack one with your buds after a hard day's work, on the weekend, on the beach, or even while crocheting your new favorite sweater.
I created a conceptual brand identity and packaging that goes hand-in-hand with the history of PA's coal region and the values of the brand: tradition, hard work, and good times.